Disrupting Japan - Oracle's Japan Market Entry
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$27
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Allen Miner explains how Oracle amicably (and inexpensively) negotiated out of their exclusive Japanese distribution agreement. He also details the unique marketing strategy Japan used to convince the public that they were the market leaders long before they achieved that distinction.
Allen also shares some real-world advice for ensuring smooth communication and transparency between headquarters and the subsidiary.
Size
320 KB
Length
11 pages
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