Disrupting Japan - GitHub's Japan Market Entry

Derek explains how GitHub managed to get significant market share in Japan without localizing their core product. Product localization is usually the first and most critical aspect of of Japan market entry, but a unique aspect of GitHub's user-base and Japan's bottom-up decision making worked together to ensure things worked out for GitHub. 

Derek also shares some practical advice on how to ensure communications flow smoothly between HQ and a Japanese team not used to being completely open.